24-year-old multi-instrumentalist and singer/songwriter Laufey discusses her rise to fame during the pandemic, blending classical, pop and jazz in her music. She talks about her start in singing jazz standards online, the sacrifices her Chinese family made during the Cultural Revolution, and performs two original songs, including her single 'From The Start'.
Laufey's fast rise to fame during the pandemic showcases the power of social media in building a strong following.
Her unique blend of jazz, pop, and classical music genres resonates deeply with young audiences.
Leyve's musical background and family influences greatly contributed to her success as a multi-instrumentalist and singer/songwriter.
Deep dives
Leyve's rise to fame during lockdown
Leyve, a 24-year-old multi-instrumentalist, built a substantial following on social media during the pandemic. Her music, which blends classical, pop, and jazz influences, resonates deeply with young audiences.
Leyve's music draws inspiration from jazz standards
Leyve started her musical journey by singing jazz standards online and quickly gained attention for her unique take on these classics. Her music combines elements of jazz, pop, and classical genres.
Leyve's upbringing in a music-oriented family
Leyve was raised in a family with a strong musical background. Her mother is a classical violinist, and her maternal grandfather taught violin at China's central conservatory of music.
The importance of social media for Leyve's success
Social media played a significant role in Leyve's rise to fame. She utilized platforms like TikTok and YouTube to share her music, connect with fans, and receive immediate feedback on her work.
Leyve's vision for the future
Leyve is excited to continue exploring different genres and styles of music. She aspires to write film music, collaborate with orchestras, and potentially release a standards album in the future.
Laufey’s fast rise to fame is a pandemic success story. During lockdown, the 24-year-old multi-instrumentalist built a substantial following on social media where she was known as “jazz girl.” Since then the Icelandic-Chinese singer/songwriter has released two studio albums that blend classical, pop and jazz. The first single from her most recent release, Bewitched, has been streamed over 20 million times globally since its release a couple months back.
Raised in Iceland, Laufey started playing cello and classical piano when she was four years old. By 15 she was performing with the Icelandic Symphony Orchestra as a cello soloist. The Chinese side of her family has been studying classical music for generations—Laufey’s mom is a professional violinist and her maternal grandfather taught violin at China’s Central Conservatory of Music.
And while Laufey’s classical training runs deep, perhaps the most surprising thing about her ascent to stardom is the fact that she's now known as a singer/songwriter as much as a musician.
On today’s episode I talk to Laufey about how she started singing jazz standards online, and what inspired her to write her own songs as well. She also talks about the great sacrifices her Chinese family made during the Cultural Revolution when there was a strict ban on playing classical Western music. And she sings two original songs for us including her single, “From The Start.”
You can hear a playlist of some of our favorite Laufey songs HERE.