TechCrunch Startup News As AI-fueled disinformation explodes, here comes the startup counterattack
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Dec 16, 2024 Disinformation is causing alarm for businesses, especially with the rise of AI. A London startup, Refute, is stepping up to tackle this challenge by detecting and responding to these false narratives. With a recent funding boost of £2.3 million, the team's expertise in national security and internet infrastructure positions them as key players in the fight against misinformation. The conversation shines a light on the critical need for tools to protect companies in this new digital landscape.
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AI-Driven Disinformation Threat
- Disinformation fueled by AI is rising, impacting companies as much as individuals.
- Refute, a London-based startup, combats this by detecting and responding to disinformation targeted at businesses.
Refute's Unique Approach
- Refute's detection and response approach sets it apart in the market.
- Competitors primarily focus on detection, leaving response as a gap.
Garnett's Background
- Tom Garnett, Refute's co-founder and CEO, has a background in national security.
- His experience at Datika, BAE Systems, and Ripjar informs Refute's approach to combating disinformation.