Every year, music enthusiasts gather in Boston for an exciting weekend filled with performances by well-known artists such as Ed Sheeran, Hozier, and 2024’s It Girl Chappell Roan. Have you ever wondered what it takes to put together a diverse music festival that not only showcases incredible talent but also incorporates brand activations? In this episode, Boston Calling CEO Brian Appel shares the journey of creating the festival, the process of selecting top-notch performers and brands, and how the event continues to embody the charm of New England.

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