In this episode of Marketing Spark, I sit down with Yael Morris to discuss why truly understanding your customers is the key to effective marketing and sales. We explore how deep customer insights drive better messaging, positioning, and product decisions—and why so many companies get it wrong. Yael shares real-world examples of brands that excel at customer intelligence and offers practical strategies to gather and apply these insights. If you’re looking to sharpen your customer understanding and boost engagement, this conversation is a must-listen!
Marketing Spark (The B2B SaaS Marketing Podcast)