The Small Business Big Marketing Podcast with Tim Reid How to use live streaming to grow your business | #557
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Jun 22, 2021 Join Ruby Noosa, an Italian chef and live streamer who has captivated tens of thousands with her culinary skills and vibrant personality. She discusses her leap from restaurant ownership to engaging audiences on live streams, emphasizing the power of authenticity. Ruby reveals how humor helped her navigate challenges, turning negativity into strength. Learn about her successful subscription model and the importance of tailoring content for different platforms. Discover the transformative impact of building a dedicated community around shared culinary experiences.
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From Isolation To Live Connection
- Ruby started Periscope as a lonely single mum seeking social connection after separating and closing her restaurant.
- She began by simply saying hello to her phone and slowly built repeat viewers who followed her daily shows.
Manage Trolls With Humor And Blocks
- Expect trolls and plan responses: block repeat offenders and use humour to defuse abuse.
- Convert negative attention into playful on-screen moments to preserve control and confidence.
Gifts Turned Into Income
- Ruby's income began when Periscope introduced paid digital gifts that converted to real dollars.
- She scaled to treat streaming like a full-time job and quit waitressing once it became viable.
