The Friday Habit The Power of Systems and Processes in Business with Sarah Noel Block
Alright, buckle up for this episode! Mark and Ben are joined by the one and only Sarah Noel Block, the brain behind Tiny Marketing. They dive into the nitty-gritty of why having solid systems and processes in your business is like adding rocket fuel to your success rocket. Sarah spills the beans on her Tiny Marketing Framework, breaking it down into streamlining, systematizing, automating, and outsourcing - the holy grail for growth.
But wait, there's more! They dish out on the perks of outsourcing tasks that either drain your energy or aren't your forte. Ever thought about how telling a strategic story could up your lawn care game? They go there too!
Sarah lays it all out, focusing on the Tiny Marketing Framework: streamline, systematize, automate, and outsource. She hammers home the importance of singling out one customer avatar, one core channel, one core content, one lead generator, and one lead offer to craft a killer marketing strategy. Oh, and she's all about leveraging other people's audiences to get your name out there.
The bottom line? Audit your offers, figure out which ones are bringing home the bacon, and give 'em the spotlight they deserve. Trust us, you won't want to miss this marketing masterclass!
Takeaways
- Creating systems and processes in business can lead to growth and success.
- The Tiny Marketing Framework includes streamlining, systematizing, automating, and outsourcing.
- Outsourcing tasks that are not a business owner's strengths or that take up too much time can save time and money.
- The strategic story is an all-in-one messaging and content marketing strategy that can be applied to different businesses. Implement the tiny marketing framework: streamline, systematize, automate, and outsource your marketing efforts.
- Choose one customer avatar, one core channel, one core content, one lead generator, and one lead offer to create a focused and strategic marketing plan.
- Borrow other people's audiences to build reputation and reach new customers.
- Audit your offers to determine the most profitable ones to market and pay attention to.
Chapters
- 00:00 Introduction and Friday Habit
- 09:21 COVID as a Catalyst for Change
- 15:18 The Benefits of Outsourcing
- 32:58 Borrowing Audiences
Episode Links
Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.
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Until next time. Live every day like it’s Friday.
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