Janna Bastow, co-founder of ProdPad, discusses the shift from time-based roadmaps to a flexible 'Now/Next/Later' framework. They emphasize the importance of custom labeling, starting simple with roadmaps, and staying connected with customers for product improvement. The podcast also touches on challenges with stakeholder-driven roadmaps and the value of sharing roadmaps for validation.
Now-next-later roadmap focuses on order of development, not strict deadlines.
Sharing roadmaps with external stakeholders validates strategy and allows course corrections.
Deep dives
Broadpad: A Tool for Product Teams
Broadpad is a software tool designed for product teams to capture details on their roadmaps, align objectives, and gather feedback. It helps teams make informed product decisions and keeps everyone on the same page.
The Evolution of the Now-Next-Later Roadmap
The now-next-later roadmap framework was born out of the realization that traditional timeline roadmaps were setting teams up for failure. The creators of Broadpad wanted to provide a solution that focused more on the order of product development and less on strict deadlines. The now-next-later roadmap gives teams the freedom to prioritize and tackle problems in a more strategic and flexible way.
The Benefits of Sharing Roadmaps
Broadpad encourages product teams to share their roadmaps with external stakeholders, such as customers and competitors. By doing so, teams receive valuable feedback and insights that help validate their strategy. Sharing roadmaps early and openly allows for course corrections and ensures alignment with customer needs.
Overcoming Challenges in Product Management
Product managers may face challenges when balancing stakeholder expectations and prioritizing features. It is important for product managers to push back when necessary and advocate for strategic decision-making. Using a tool like Broadpad helps product managers focus on lean practices and effective collaboration within their teams.
Can your roadmap be better than a traditional timeline? In this episode, we talk to Janna Bastow, co-founder of ProdPad. You'll learn why product teams are moving away from time-based roadmaps, how this framework allows flexibility, and why it’s okay to apply only some parts of a methodology based on your situation.
Visit our website for the detailed episode recap with key learnings.
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