Episode 299: Kate McCullough - Co-Founder & Chief Growth Officer, Nue.ai

In challenging markets, like we are in right now, companies in the tech industry need to think hard about pricing of their product. Should you discount your product or think through other options like usage based pricing or credit burn down pricing. Kate and I start our conversation around the different pricing options and key points that you need to think about because these decisions can have a major impact in the future when it comes to renewals, so lots of useful information for entrepreneurs. Nue is the leading quote-to-revenue platform, designed to help businesses of all sizes automate their sales and finance processes. The company recently announced a $9M seed extension, bringing its latest round of funding to a total of $15M. In this episode of our podcast, we cover: * Kate’s background story and how she got her career started in marketing at Kiva.org and was later the first marketing hire at RichRelevance and what this experience taught her. * Her experience working in startups and build her career into leadership positions that ultimately led her into a operational role in venture capital at NextWorld Capital. * What led Kate and her co-founder, Tina Kung, down the path of starting Nue and the details on their journey thus far and plans ahead. * The emergence of RevOps and the meaning of this function at companies. * Advice on raising capital for diverse founders. * And so much more. This week’s episode is sponsored by MarketMuse, a content intelligence platform that sets the standard for content quality. Their AI-powered software enables companies to create predictably better content at scale that increases traffic and engagement, improves productivity, and drives revenue. Get more out of your content with packages starting at $0/month, plus you can get 20% off the MarketMuse Standard plan by using our code "FIZZ20" at checkout. Go to marketmuse.com to get started!