🏭 The curious case of Facebook’s 128 install recommendation: how to address SKAdNetwork’s privacy threshold limitations ✨

Apple’s privacy thresholds in SKAdNetwork have been obfuscating conversion values - and preventing advertisers from getting an accurate read on performance, especially on Facebook. Facebook recommended ensuring that you hit at least 128 installs a day per campaign so you can overcome Apple's privacy thresholds.

Will hitting the 128 install daily threshold solve your problems? How does this privacy threshold apply to channels other than Facebook - ad networks and SANs?

We try to answer these questions in this episode, based on what we are observing.


Key highlights
💍 What happens if you do hit 128 installs a day per campaign?

 🧐The difference between Facebook and other networks.

 🧶 Why do other networks behave differently from Facebook?

💪 How are we responding?

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Check out the show notes here:  https://mobileuseracquisitionshow.com/episode/the-curious-case-of-facebooks-128-install-recommendation-how-to-address-skadnetworks-privacy-threshold-limitations/
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