Problem Solvers How to Change Without Losing Yourself
Sep 22, 2025
Jake Shivery, founder of Blue Moon Camera and Machine in Portland, thrives in the analog photography world while embracing necessary change. He discusses how he successfully combined classic photography services with modern needs, like film scanning and social media. Jake shares insights on finding his unexpected young customer base and how to adapt without losing a core mission. His journey highlights the importance of blending traditional craft with innovation to survive in a rapidly changing business landscape.
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Founding Around A Mission
- Jake started Blue Moon Camera and Machine in 2001 to keep analog photography viable instead of switching to digital.
- The shop grew into a 26-person, 12,000 sq ft business focused on film, accessories and even typewriters.
Bundle Neglected Niches Into One Business
- Jake combined many small, abandoned niche services under one analog umbrella to form a viable business.
- Aggregating neglected offerings created a broader, sustainable company rather than relying on a single product line.
Customer Debate: Film Versus Digital
- In the first decade customers argued for and against digital, creating a quasi-political split in the store.
- Over time many professionals adopted hybrid workflows, using film and digital tools together.