

Do This When People Don’t “Get” Your Offer
May 4, 2024
Emmy Sobieski, a wealth-building expert and author of '$100 Million Careers', shares her insights from mentoring high-net-worth individuals. She emphasizes that understanding what clients truly want, rather than just what they need, is crucial for successful offers. Emmy discusses the importance of simplifying complex concepts using relatable stories. She also highlights strategies for promoting her bestselling book, including responsive marketing and engaging with audiences. Her innovative approach helps entrepreneurs refine their pitches for irresistible offers.
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Offer Evolution
- Emmy Sobieski's offer evolved organically from a branding book and an investing course.
- Feedback on the careers section within the course led her to write "$100 Million Careers."
Audience Feedback
- Listen to your audience to identify what they want and need.
- This helps tailor your offer and increase its appeal.
Book Promotion
- Emmy shared her book through various channels like newsletters, online ads, and direct mail to colleges.
- The direct mail approach proved unsuccessful, highlighting the importance of testing different strategies.