Rand Fishkin—founder of Moz, cofounder of SparkToro, and now leading indie game studio Snackbar—joins us to talk about what it really takes to build a brand people care about.

From disrupting the SEO world to rethinking audience research, Rand shares how transparency, community, and a bit of rebellion have shaped every step of his journey.

We dig into why most marketers get audience targeting wrong, how SparkToro is fixing it, and what launching a video game has in common with startup life. Plus, Rand opens up about burnout, honesty in branding, and why Lost and Founder struck a nerve with so many entrepreneurs.

If you're in marketing, startups, or just like hearing from someone who tells it like it is—this one’s for you.

Rand Fishkin’s Brutally Honest Guide to Marketing That Works