S1 Ep21: Becoming CCO at Amplify! Stop worrying about losing TALENT! Do brands use culture for CLOUT!?
Mar 7, 2023
50:05
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Amplify CCO Jeavon Smith is the latest guest on untalented by UNKNOWN ... Jeavon earned his stripes at Jack Morton where he started as a Senior Experience Designer.
Described as a creative visionary, Jeavon started at Amplify as a ECD and is now Chief Creative Officer (CCO).
We discuss Jeavon's journey, what makes Amplify special, why we need to stop worrying about talent leaving, how obsessing over audience is the most important thing, why brands need to be careful when taking from culture, how to treat talent in the modern age and why wearing a backpack on the tube is a big no-no.
untalented