In this episode, Jim shares a recent live talk prepared for the launch of the Growth Marketing Operating System—a framework for identifying and overcoming growth blockers. This talk focuses on increasing conversions and improving your conversion rate, tackling common issues such as poor lead generation and low e-commerce sales. Jim delves into strategies like creating urgency, developing activation offers, and using the right offer formula. He also shares examples from successful companies illustrate how they overcame conversion challenges and scaled their operations.

TOPICS DISCUSSED IN TODAY’S EPISODE

Introduction to Growth Marketing Operating System
Identifying Growth Blockers
Key Questions to Diagnose Conversion Issues
Unpacking the Irresistible Offer Formula
Case Studies of Successful Offers
Spectrum of Activation Strategies
Real-World Examples of Activation Offers
Building in Public: Our Own Experiments
Conclusion and Final Thoughts

Resources:

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