In this episode, Jim shares a recent live talk prepared for the launch of the Growth Marketing Operating System—a framework for identifying and overcoming growth blockers. This talk focuses on increasing conversions and improving your conversion rate, tackling common issues such as poor lead generation and low e-commerce sales. Jim delves into strategies like creating urgency, developing activation offers, and using the right offer formula. He also shares examples from successful companies illustrate how they overcame conversion challenges and scaled their operations.

TOPICS DISCUSSED IN TODAY’S EPISODE

• Introduction to Growth Marketing Operating System
• Identifying Growth Blockers
• Key Questions to Diagnose Conversion Issues
• Unpacking the Irresistible Offer Formula
• Case Studies of Successful Offers
• Spectrum of Activation Strategies
• Real-World Examples of Activation Offers
• Building in Public: Our Own Experiments
• Conclusion and Final Thoughts

Resources:

• Growth Marketing OS (Operating System) 
• GrowthHit
• Jim Huffman website
• Jim's Linkedin
• Jim's Twitter

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Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)

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