In World War II, the allies didn't have enough troops to combat the Nazis... So they came up with a weird way to scare them before they even thought of approaching. Dennis and I talk about this story and compare it to the fake it till you make it mantra common in entrepreneurial circles. We ask the question: how do we tell a compelling story while still being authentic.
Check out more of Dennis on his website: https://audiencemagnet.com/
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Finding Founders