Spring Festival Shopping Trends

The Spring Festival in China marks a significant period for shopping, starting weeks before the holiday. Many families prepare by stocking up on special foods, such as pre-cooked meals, nuts, and traditional snacks like melon seeds. This proactive shopping is driven by the understanding that most markets will close as owners travel to celebrate with their families. As a result, consumers aim to secure supplies well ahead of time, often beginning their preparations around early January.