Round Table China

CNY Special: Spring Festival spending spree!

10 snips
Feb 3, 2025
Dive into the vibrant consumer habits of the Chinese New Year, where shopping, family gatherings, and festivities take center stage! Discover the cultural importance of Spring Festival shopping and how it compares to Western traditions. Explore the impact of online shopping sprees and food stockpiling as families prepare for the holiday. Learn about the surge in travel demand and personal experiences with tours during this celebratory period, all while enjoying the lively winter atmosphere of Beijing.
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ANECDOTE

Laba Festival

  • The Spring Festival shopping period begins in early January with Laba Festival.
  • One celebrates Laba Festival by eating Laba porridge, a dish with various beans and grains.
INSIGHT

Shopping Similarities

  • Spring Festival shopping is similar to Christmas shopping in that people buy gifts and food ahead of time.
  • Many markets close during the holiday as owners return home to celebrate.
ADVICE

Online Shopping

  • Take advantage of online shopping deals during the Spring Festival.
  • The Chinese Ministry of Commerce launches month-long online shopping events.
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