23. IOS + Client Communication | Here's Where To Start

IOS + Client Communication | Here's Where To Start

Some wild changes are coming in the Agency-Client Landscape (w new IOS). Your clients have likely heard the word on the streets that changes are coming, but they likely don't have the inside scoop. As the agency owner, your clients will expect you to be in the know, keep them updated, and most importantly, take care of their business on their behalf.

You, the agency owner, need to position yourselves as the authority during these times. Ensure your clients know that you have the best resources and they're in good hands. Don't fret! We're on it!

If this is new to you, here's the scoop from Facebook: 

• "Specifically, Apple will begin to require that all apps in the App Store show a discouraging prompt to users on iOS 14 devices, in accordance with their AppTrackingTransparency framework. Apple’s policy will prohibit certain data collection and sharing unless people opt into tracking on iOS 14 devices via the prompt. As more people opt out of tracking on iOS 14 devices, ads personalization and performance reporting will be limited for both app and web conversion events."

Here's how to communicate the iOS updated to your clients:

1. BE PROACTIVE. Naturally, when clients hear about the ios changes, they're likely going to panic. Why? Because there's this huge sense of worry when it comes to this update coming down the pipes! As advertisers, we know that things will always be changing, it's just how quickly we learn the changes and implement updated strategies to ensure performance continues. The best thing you can do for your clients is to send them an update, telling them what's going on and what they need to know. Be proactive and do this asap. Not sure what to say? We have email templates you can use here.
   
2. KNOW THE FACTS. If you're the expert, be the expert. Do your research, learn the facts and stay in the know of what's going on when it comes to IOS updates. This will likely alter how you're tracking your advertising on Facebook, so ensure you know what's up. Some great spots to learn are from Facebook itself, join FB support groups like Ad Hacks, and read advertising blogs more frequently to stay up to speed.
   
3. KEEP CLIENTS UPDATED. As things progress with the IOS updates, you need to keep your clients updated. Maybe schedule a weekly email to go out to your client list (bcc) with high-level updates on what they should know. Please, for your client's sake, don't over-communicate with things they don't need to know. You'll show you're the authority and that they can trust you with their business during this time.
   

For ease, pick up a free copy of our client email templates for iOS here. You can literally copy/paste to your clients proactively and when they have questions.

If we haven't met yet, well, hello! We're so glad you've stopped by. We're DOT & Co., Client Account Managers for Digital Marketing Agencies. We're based in beautiful Halifax, Nova Scotia and have a team around the world.

Curious if we could help? Email us to start the conversation.