This episode features an interview with Chris Lynch, CMO of Mindtickle, the market-leading sales readiness platform, helping revenue leaders at world-class companies. Chris has a proven track record leading and growing both direct-to-consumer and B2B marketing organizations.

On this episode, Chris shares his insights into how emotions drive purchasing decisions, why customers respond well to strong storytelling, and why it's important to understand the consumer from a data standpoint.

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“People respond well to strong storytelling, no matter if you’re in a consumer context or you’re in a B2B context because even in B2B, there are people making decisions.” - Chris Lynch, CMO of Mindtickle

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Episode Timestamps:

*(02:49) - Chris’s role at Mindtickle

*(07:11) - Why emotions drive purchasing decisions

*(08:13) - Segment: Trust Tree

*(14:03) - Segment: The Playbook

*(25:42) - Figuring out your brand story

*(31:36) - Rebranding your website

*(37:15) - Segment: The Dust Up

*(38:45) - Segment: Quick Hits

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Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

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Links

How Emotions Drive Purchasing Decisions with Chris Lynch, CMO of Mindtickle