👗 Playing in style: how gaming & fashion are becoming increasingly intertwined - with Joanna frota Kurkowska, digital insights analyst at G2A.com 🕹️

What makes someone pay $60,000 for a counter-strike skin? Why do folks shell out small and big money for digital collectibles - and for looking good in a virtual world?

In this insightful conversation with Joanna frota Kurkowska, data insights analyst at G2A, we delve into player motivations, the evolution of fashion in gaming, the increasing proliferation of virtual worlds in our day to day experiences - and much much more.

Although our conversation starts with the intersection of fashion and gaming, it moves into different realms of player psychology, drivers for the rise in aesthetics in games, and how developers should all be reimagining games as social and community platforms.

KEY HIGHLIGHTS

🌅 Early games didn’t have aesthetics
👀 When visual experiences became important
🎎 How JRPGs spearheaded the fashion movement in gaming
💍 Digital accessories can cost wildly different amounts
👟 The drivers for the rise of in-app fashion purchases
🤑 The pandemic played its part in driving up mobile gaming spend
💎 Player motivations for buying expensive digital accessories
👯 How games have evolved to be social platforms
💃 Digital experiences are making up for the lack of real-life ones
🎁 The factors that make in-app items more or less valuable
🔫 Successful collaborative games are mostly violent
🛍️ How e-commerce can see a significant shift if games are made as social platforms
😳 Why ads would find a more engaged audience in games
🤩 How Covet Fashion engages its community on YouTube
🏗️ It is possible to build games with the community
💅 The factors a fashion company should consider when venturing into games
✨ How designers in fashion companies and gaming companies can create magic
🔮 Fashion brands should find their niche
🧚 How games can be less intrusive platforms than social networks for brands


Check out the show notes here: https://mobileuseracquisitionshow.com/episode/playing-in-style-how-gaming-fashion-are-becoming-increasingly-intertwined-with-joanna-frota-kurkowska-digital-insights-analyst-at-g2a-com/

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