Why is social media so addictive?

Discover the intriguing neuroscience behind social media addiction. The discussion highlights how platforms exploit our brain's mechanisms, creating a cycle of anticipation and reward. Learn about the role of dopamine in driving our need for likes and notifications. The concept of prediction errors reveals why we continually check our accounts for validation, keeping us hooked. Unpack the psychological triggers that make returning to social media feel irresistible!