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The Data Stack Show
The PRQL: Get Better at Data, Get Better at Marketing with Spencer Burke of Braze
Aug 19, 2024
Spencer Burke, a representative from Braze, shares his expertise on customer engagement. He emphasizes the critical intersection between data skills and marketing strategies. The conversation highlights how marketers can enhance their proficiency in data to drive better engagement. Spencer also explores innovative techniques for leveraging data insights to maximize marketing effectiveness, making a compelling case for continuous learning in the evolving landscape of customer engagement.
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Quick takeaways
- Spencer Burke highlights the pivotal role of customer data in enhancing engagement and optimizing marketing strategies for brands.
- The discussion centers on balancing data-driven approaches with practical marketing needs to overcome common industry challenges.
Deep dives
Introduction to Customer Engagement
The episode features an introduction to Spencer Burke, the Senior Vice President of Growth at Braze, highlighting the company's role as a customer engagement platform. Braze collaborates with leading brands to facilitate marketing communication through various channels such as WhatsApp, email, and push notifications. Burke emphasizes the importance of data in enhancing customer engagement and making marketing efforts more effective. The discussion sets the stage for exploring how innovative companies leverage customer data to optimize their marketing strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode