
Climate Rising
Regenerative Agriculture and “The Profiteers” with Cambridge Professor Chris Marquis
Jun 5, 2024
Chris Marquis, a professor at the University of Cambridge Judge Business School and author of 'The Profiteers,' discusses the revolutionary potential of regenerative agriculture for decarbonizing farming ecosystems. He tackles corporate accountability, revealing how some companies engage in 'corporate gaslighting,' shifting blame for environmental harm. Marquis emphasizes the need for a reassessment of stakeholder capitalism and highlights innovative companies like Indigo Ag and Patagonia that are prioritizing ecological restoration in their practices.
39:01
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Quick takeaways
- Regenerative agriculture practices, such as cover cropping and reduced tillage, play a crucial role in restoring farming ecosystems and sequestering carbon.
- Corporations engage in 'corporate gaslighting' by shifting responsibility for environmental impacts onto consumers, thereby avoiding accountability for their operations and external costs.
Deep dives
Critique of Stakeholder Capitalism
The concept of stakeholder capitalism is presented as a solution to short-term profit-driven practices that have contributed to environmental and societal issues. However, it is argued that this approach often selectively highlights positive practices within companies, such as good employee treatment or consumer engagement, while failing to address the underlying negative impacts of their core business models. This selective emphasis can act to deflect attention from important, detrimental practices that need scrutiny. As a result, stakeholder capitalism may not effectively resolve the deeper problems associated with corporate behavior that harms both society and the environment.
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