Onramp Bitcoin Media The Sovereign Shift: Bitcoin, Gold, & Nation-State Game Theory
10 snips
Sep 26, 2025 Blake Killian, the new CMO of OnRamp, brings over 20 years of digital strategy experience to the conversation. He emphasizes the urgent need for clear education in Bitcoin to overcome industry noise. The duo discusses the implications of nation-state Bitcoin adoption and how it's shaping mainstream momentum. They also dive into Tether's recent valuation and its branding power, juxtaposed with Bitcoin's transparency. Gold's resurgence is debated, highlighting its potential partnership with Bitcoin as a complementary asset for sound money.
AI Snips
Chapters
Transcript
Episode notes
Make Clarity The Core Marketing Goal
- Prioritize clarity in communication, design, and storytelling to drive Bitcoin adoption.
- Educate different audiences with tailored messages instead of assuming technical knowledge.
Sovereigns Are Entering The Bitcoin Playbook
- Nation-state Bitcoin adoption is emerging via mining and strategic reserve proposals across many countries.
- This shift could change macro cycles by adding sovereign demand and social proof.
Reserve Diversification Drives Sovereign Interest
- Nations view gold and Bitcoin as the two neutral reserve assets for diversification and trade facilitation.
- Sovereign adoption creates defensive game theory that pressures others to follow suit.