WorkParty Set Active's Lindsey Carter On Transparency, Community Building, & Social Strategy
Welcome back to the WorkParty podcast! Today I am chatting with none other than the lovely Lindsey Carter. As the founder and CEO of Set Active, and host of her new podcast Ready, Set, Spill––Lindsey Carter is the first to admit that she loves athleisure. However comfortable though, many of the pieces she found herself wearing didn’t leave her exuding confidence, and she knew something needed to be done. With that feeling top of mind, in 2017 she launched the beloved athleisure line––Set Active, a line of monochromatic activewear sets that intertwined function and fashion.
Carter continues to drive skyrocketing demand by dropping products–from leggings to sports bras–in limited edition colorways every month. Her strategic approach to business drove Set Active into its cult-like status overnight.
With a background in social media consulting and passion for cultivating community, it’s no wonder Carter’s main focus was on building confidence and connection through a shared love for all things active. She has since built a community of over 433K fans and counting, including celebrities like Hailey Bieber, and all of your favorite Barry’s Bootcamp instructors. A brief scroll down Instagram lane is sure to prove this statement true.
In this episode of WorkParty, Lindsey is sharing all the juicy details about SET Active’s rise to fame, their community-driven growth method, how she maintains her entrepreneurial spirit, and what truly reflects a brand's success.
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Resources:
To join the WorkParty click HERE
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