Motivation-Based Segmentation That Actually Works

In this episode: Brands slam your donors with thousands of marketing messages per day. This means your communication needs to be more focused than ever before. The only way you can speak to the right people at the right time about the right things comes down to your segmentation. Organizations that approach fundraising from a data-driven approach succeed in rising above the noise. Framing messaging within a donor's motivations enables you to engage them more deeply with your cause. In our latest episode, we sat with Matthew Mielcarek, VP of Analytics and Insights Strategy at Pursuant, to talk about what it means to be more strategic with segmentation and how to segment based on donor motivations. What you'll learn: - What motivation-based segmentation means - How clustering can help you identify segments based on motivation - Tips to get started if your data is all over the map