Coffee With Cole: The Digital Writing Podcast

Substack Growth Mastery: Our $400k/Year Newsletter Strategy In 2025

67 snips
Mar 7, 2025
Discover innovative strategies to supercharge your paid newsletter! Learn how quarterly digital product drops and a founding member offer can skyrocket your revenue. Explore the secrets of an optimized welcome email sequence and harness the power of Substack’s built-in features. Plus, uncover a unique 'flywheel' approach that could launch your newsletter into six or even seven figures by 2025. Get ready to monetize effectively and elevate your writing game!
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ADVICE

Quarterly Digital Product Drops

  • Create quarterly digital product drops to supplement paid newsletter income.
  • Upsell subscribers on low-ticket products like templates, courses, or webinars.
ANECDOTE

Prompt Engineering Playbook

  • Cole created a prompt engineering playbook after noticing subscribers asking about prompt creation.
  • This single product generated $90,000, nearly a third of WriteWithAI's yearly revenue.
ADVICE

Founding Member Tier

  • Add a "founding member" tier at a higher price point with added benefits like access to future products.
  • This creates a flywheel effect, incentivizing upgrades and increasing product sales.
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