Yasmine El-Mehairy, a serial entrepreneur and founder of Deja Money, discusses her journey through startups, her inspiration from the Arab Spring, and her mission to empower Muslim women in finance through Deja. She shares lessons learned from her past ventures and insights on fostering financial literacy and independence among women in Saudi Arabia and beyond.

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Show Notes:

00:00 - Opening

02:05 - Networking at fintech events.

03:06 - How entrepreneurship began accidentally.

05:56 - Founding Supermama to fill a content gap.

12:34 - Early funding challenges in Egypt.

17:01 - Supermama’s exit and stakeholder struggles.

24:32 - Cushies: A purpose-driven venture.

28:36 - Transition to UK fintech roles.

34:16 - Deja Money’s origins and goals.

38:38 - Cultural barriers to financial literacy.

44:30 - Saudi focus: Women in the workforce.

52:20 - Lessons on co-founders and networks.

54:52 - Building communities with intention.

58:19 - Yasmeen’s legacy and vision.