On today’s episode, how a Year 10 dropout saw a film that changed the entire direction of his career … in fact, of his life.

“We chose denim because jeans are a staple, they are also a piece of clothing that says a lot about you, and for that reason we believe we offer something unique to those people who want to do the right thing and help others.”

More about James Bartle

James Bartle is the founder of Outland Denim, the denim brand making jeans differently and setting a new standard in the highly exploitative fashion industry.

Driven by a desire to curb the trafficking of young girls in the multi-billion commercial sex trade, James created Outland Denim to generate training and employment opportunities for women vulnerable to exploitation and abuse.

Ten years on, the Outland Denim brand can be found in some of the world’s largest department stores, employing over 100 women, and is seen worn by the likes of Meghan Markle and Leonardo diCaprio.

In this passionate chat Outland Denim's James Bartle shares

Just how big an impact one film had on him and his family
Why he chose jeans as the way to address a major global problem
Why he went from a NFP business model to for-profit
The impact celebrity endorsement had on his business
The power of being B-Corp certified
Plus some heart-touching stories of employee success

Other business owners I've interviewed running socially aware businesses

Interview with KeepCup's Abigail Forsyth

Interview with Flowhive's Cedar Anderson

Interview with Who Gives a Crap's Simon Griffiths

Monster Prize Draw Winner

Sophie McGuire of Locus Online

Support the show: https://www.patreon.com/marketingpodcast

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133: International Assessments Series #3: School Psychology in Russia w/ Dr. Joseph Graybill