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The Mentor with Mark Bouris
#459 Luke Bevans’ mission to revive vinyl & music culture with Impressed Recordings
Sep 2, 2024
Luke Bevans, the Managing Director and Founder of Impressed Recordings, leads the charge in reviving the vinyl scene in Australia. He shares his passion for the tactile experience of vinyl and its importance in today’s digital age. The discussion uncovers innovative business models focusing on storytelling and community, highlighting how vinyl connects artists with their superfans. Bevans also touches on the evolving music landscape and the joy of rediscovering retro music culture, making a strong case for the vinyl renaissance.
53:45
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Quick takeaways
- Luke Bevans emphasizes his mission to empower artists and redefine the record label experience by prioritizing fair compensation and direct fan connections.
- The podcast addresses the critical role of A&R professionals in identifying unique musical talent that resonates with niche audiences amidst a data-driven industry.
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The Vision Behind Impress Records
Impress Records aims to redefine the record label experience by combining a passion for music with a commitment to artist empowerment. The founder’s journey began with a desire to create a business model that benefits both artists and fans, inspired by successful music industry figures. He envisioned creating a unique label that prioritizes win-win scenarios, where artists can flourish and be fairly compensated. The model is heavily influenced by the acclaimed customer experience he experienced while working at Apple, with a focus on providing exceptional service to vinyl buyers in Australia.
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Discover
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