Reinventing Marketing for the AI Era: Insights from Steven Wolfe Pereira, CEO of Alpha

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Steven Wolfe Pereira, CEO of Alpha, recorded at CES in Las Vegas. Steven shares his perspective on why AI represents a foundational shift unlike anything before, discusses the critical role CMOs should play in leading AI initiatives, and explains why marketing leaders need to take action now to remain relevant in this rapidly evolving landscape.

Here are the key talking points from the episode:

• Why AI represents a fundamental shift unlike previous technological advances
• The critical role of CMOs in leading AI initiatives
• The evolution of marketing roles and functions in an AI-driven world
• The emergence of AI agents as brand ambassadors
• The importance of customer experience in AI strategy
• The future of white-collar jobs in the age of AI
• The need for new roles like "brand agent personality architects"

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