🥇Winning together: How to unify product and user acquisition teams - with Nebojsa Radovic, Growth Lead at N3TWORK Inc🤝

Our guest today is Nebojsa Radovic, Growth Lead for the N3twork Scale Platform at N3twork. I’m excited to have Nebo, as he’s known, today because I’ve known him for many many years - and he’s one of the smartest folks in UA. Nebo talks not just about UA - but also the extended ecosystem in which it can be most effective. We explore how collaboration with product, design and analytics teams can unlock tremendous performance in UA teams.

Key Highlights:
💡How Nebo's UA team learned to understand how the game performs to unlock growth opportunities

👥How UA and game teams can work together to change the appeal of the game, improve onboarding, or build new games

🥅The ultimate goal is to improve the revenue and ROAS of the game.

🔄How a seamless flow between an ad, the App Store, and the game itself can impact retention and long-term monetization

⏰What works on UA changes as a game grows older.

🎣How a product team can think about ‘hooks’ that can attract users to a game.

🗣The importance of developing a common language between product and UA teams.

🛠How game team metrics like DAU, ARPDAU and retention are often a function of UA strategies.

🤔How the different infrastructure of UA and game teams is different can be a challenge

👀Thinking about analytics and design teams organizationally - along with game and UA teams.

🤖Designing in-game characters that can convert well on the UA front.

💪🏽The importance of a product marketing manager - and the kind of meeting cadence that makes sense for seamless collaboration.

Check out the full transcript and show notes here:
https://mobileuseracquisitionshow.com/episode/winning-together-how-to-unify-product-and-user-acquisition-teams-with-nebojsa-radovic-growth-lead-at-n3twork-inc/

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