48. Agency Chats: The Creation of SOUP with Amanda Perry

May 3, 2021

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Learn how Amanda Perry turned her agency, SOUP, from two employees to now 27 (with hundreds of clients) all amidst the global pandemic. She also is spearheading a community for agency owners looking to get started in the e-commerce world to help them find their footing. Hello trailblazer!

We were dying to know her secret sauce, and while it can't always be calculated out, Amanda credits a few keys things you need when growing your operation:

A growth mindset: Seems obvious, but you need a willingness to invest time in reflecting on your mindset and appetite for growth.
A positive attitude with gratitude: It's so important to be upbeat and constantly reflecting on what you are grateful for.
Confidence and resilience: You can't be afraid to take chances and fail or shy away from tapping into big successes. Comparison is the killer of confidence. Stay focused on you and let the competition do their thing— there is an abundance of agencies but only one YOU. Focus on that and get comfortable being surrounded by others chasing their dreams, too.

"You don't have to have all the answers, you just have to be confident to approach things with a different lens."

We love it. Amanda teaches us everything we need to know from bankruptcy to running a booming success e-comm agency. As a total rockstar and badass digital marketer, you don't want to miss this tell-all with SOUP's creator and visionary-extraordinaire!

[HELPFUL LINKS]

Client Onboarding Checklist: Grab our onboarding checklist here.

Email Templates: Ready to use client-facing email templates, get it here.

[ABOUT THIS PODCAST]

Welcome to the Happy Clients Podcast, brought to you by DOT and Company-- the world's best and only team of client account managers for digital marketing agencies. Whether you're a virtual assistant, an agency owner, or a client-facing account manager, we all deal with clients. Lucky for you. client management is what we do best. On the happy client's podcast, we won't shy away from the ups and downs of managing clients in the agency world, but we'll be right there alongside you to learn together and share the real juicy stuff we'll undoubtedly face when it comes to client management. Now, let's dig in, chat CAM life and have some fun along the way.

Cheers, to happy clients!