The People of Digital Marketing Interview with Lila Schneider - Managing Your Own Marketing Agency - Episode #73
“I learned more being on my own…”
Lila Schneider is a NJ native with an extensive background in marketing. Before starting her own marketing agency, Lila worked at PR agency managing big clients such as Neutrogena and Aveeno.
After a few more years of work, she realized the world of PR was not the right fit for her and shifted her focus to starting her own business. She established her own agency, Let’s B Media in March of 2018. Focusing on guiding businesses through the digital landscape, Lila prides herself on transparency and providing a seasoned marketing solution for the everyday business owner.
Questions we covered include:
- What was her experience like promoting big brands like Aveeno and Neutrogena?
- What inspired her to actually create her own agency?
- How does she approach outsourcing her work to other freelancers and how does she hire new team members?
- What were some of her early challenges when she started her agency Let’s B Media?
- How does she qualify prospective clients?
- How does she onboard new clients?
- How does she set expectations with clients?
- What are some of the go-to tools that she uses to manage her remote teams?
- Who are her favorite digital marketers?
You can say hello to Lila via:
Her website - https://www.letsbmedia.com/
Her LinkedIn - https://www.linkedin.com/in/lila-schneider/
Her Instagram - https://www.instagram.com/lilaxschneider