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We have a confession: we failed a potential client.

So, what happened? And why are we telling you about it?

For one, we hope this story can help prevent other attorneys from having the same fate as this law firm owner.

And it’s a good lesson for any attorney thinking about implementing a new marketing strategy.

In this week’s podcast, Jan shares a story of how a failed sale led to bad consequences. He also discusses the lessons you can take from this story to set yourself up for success in the future.

There’s much more to learn in this episode about making the right choices for your firm, so tune in now!

In this episode:

00:55 - the story
03:43 - it’s easier to market a product than make a good product
05:35 - what we’re seeing in the estate planning market right now
08:56 - a note on guarantees

About Our Host:

Jan Roos is the founder and CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

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