The Indie Startup Podcast This guy makes 30M views on 𝕏
Apr 23, 2025
Dan, an indie maker and podcaster behind Morning Maker Show who builds SaaS and dev tools, explains how he grew massively on X. He describes repeatable content formats, hitting trends fast, and a workflow for viral posts. He also talks about launching many niche tools, using free products as marketing, and packaging projects into revenue-driving bundles.
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Divide Work Into Three Revenue Buckets
- Do split your work into clear buckets: content, freelancing, and products to manage focus and revenue sources.
- Use freelancing as a stable revenue stream while you grow product and media efforts.
Location Shapes Indie Viability
- Living costs and social systems shape where indie makers can survive and scale.
- Dan keeps a home base in Copenhagen and considers rotating countries to lower costs while keeping benefits.
Sell Sponsor Packages, Not Single Ads
- Do offer sponsors a package that includes your podcast, X presence, blog and YouTube instead of just impressions.
- Use your professional experience to add value beyond simple ads and create deeper sponsor opportunities.