Design Your Life with Vince Frost Designing a life with intention with Gabriel Hendifar
Nov 3, 2025
Gabriel Hendifar, Artistic Director and co-founder of APPARATUS, shares insights from his design journey blending elements from music, fashion, and craft. He discusses how his Iranian heritage and childhood in Los Angeles shaped his sensitive approach to creating objects that tell stories. Gabriel highlights the significance of light, the importance of materiality, and the emotional charge of design. He emphasizes that designing is a creative act, not just for objects but also for life itself, framing everyday choices as opportunities for intentional living.
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Design As A Human Container
- Gabriel Hendifar sees design as creating the container for human experience rather than just objects.
- He aims to make objects that tell stories and provide a backdrop for people to live meaningful lives.
Growing Up Between Cultures
- Gabriel grew up in Los Angeles with Iranian immigrant parents who kept memory alive through music, food, and objects.
- That suspended, fairy-tale sense of origin informs his sensitivity to materiality and legacy in design.
Stagecraft Shapes Object Storytelling
- Music and performance trained Gabriel to tell stories through objects and scenes.
- He uses costume, scenic and fashion lessons to craft objects that shape identity and emotional arcs.