The Brand is Female
The fine art of brand-building, with ESPRIT's Ana Andjelic
Jan 23, 2024
Ana Andjelic, a brand executive renowned for transforming brands, discusses the importance of brand-building. Topics include navigating one's career, pillars of any brand, community-building, and storytelling. She emphasizes the significance of early fandoms, content influencers, and collaboration. Ana also shares insights on reviving a brand with nostalgia, the power of brand storytelling, and pitching to investors.
34:46
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Quick takeaways
- Brands should have a clear vision and purpose, and define their core pillars.
- Building a strong community and engaging with fans is essential for brand growth.
Deep dives
The Importance of Branding for Women in Business
The podcast episode focuses on the crucial role branding plays in commercial success for women in business. It highlights that often, the conversation around branding is dominated by male voices. The episode introduces Anna Angelik, a Brand Executive and Chief Brand Officer at SPEAK, as a woman making waves in the industry. Anna's expertise lies in crafting brands that resonate in today's market. She emphasizes the need for brands to have a clear vision and purpose, and to define their core pillars. The podcast also explores the importance of building a community and engaging with fans to amplify the brand's message.
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