How to build your confidence being visible in your marketing
Aug 8, 2022
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Explore how small business owners can build confidence to be visible in marketing, showcasing expertise and authenticity. Learn strategies to connect with ideal clients, overcome insecurities, and grow business revenue by enhancing visibility and trust through personal content.
Embrace personal branding to share expertise and connect authentically with audience in marketing.
Overcoming fear of visibility by showcasing unique voice and appearance leads to authenticity and broader audience engagement.
Deep dives
Building Confidence in Marketing Visibility
Small business owners, especially those in service industries, often struggle with marketing visibility due to the intangible nature of their offerings. To overcome this, they must embrace sharing their voice, thoughts, and expertise in their content to connect with their audience authentically. By focusing on personal branding and showcasing themselves in their marketing, they can attract new clients, increase engagement, and build trust.
Overcoming Fear and Embracing Uniqueness
The fear of judgment, making mistakes, or not fitting the conventional social media aesthetic can hinder small business owners from being visible in their branding. However, embracing their unique appearance and voice can lead to increased diversity and authenticity online, resonating with a broader audience. By gradually stepping out from behind their business, sharing personal stories, and conducting brand photoshoots, they can create a more relatable and engaging online presence.
Strategic Content and Personal Connection
Developing a four-part content strategy focusing on connection, value, credibility, and promotion can help small business owners amplify their brand presence effectively. By sharing personal stories, milestones, and valuable insights, they can position themselves as experts and differentiate their business. Crafting a clear message, choosing comfortable communication channels, and engaging intentionally on platforms like Instagram can nurture trust and loyalty, leading to organic growth and increased opportunities for collaboration and business expansion.
This means we need to be visible in our marketing - but for many small business owners, this can feel extremely scary, uncomfortable and hard.
In this episode I take you through some simple steps to help you build your confidence to become more visible in your marketing and why it is vital for us as service based small business owners today.
Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower
Free Online Class: The 3 steps to turn your followers into clients: emilyosmond.com/free