The Emily Osmond Show cover image

The Emily Osmond Show

How to build your confidence being visible in your marketing

Aug 8, 2022
Explore how small business owners can build confidence to be visible in marketing, showcasing expertise and authenticity. Learn strategies to connect with ideal clients, overcome insecurities, and grow business revenue by enhancing visibility and trust through personal content.
21:21

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Quick takeaways

  • Embrace personal branding to share expertise and connect authentically with audience in marketing.
  • Overcoming fear of visibility by showcasing unique voice and appearance leads to authenticity and broader audience engagement.

Deep dives

Building Confidence in Marketing Visibility

Small business owners, especially those in service industries, often struggle with marketing visibility due to the intangible nature of their offerings. To overcome this, they must embrace sharing their voice, thoughts, and expertise in their content to connect with their audience authentically. By focusing on personal branding and showcasing themselves in their marketing, they can attract new clients, increase engagement, and build trust.

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