Bill had all the experience in the world, but none of it was in food. When he partnered with a top vegan chef to create the pigless bacon chip and create a new snack category, he ran into massive co-packer issues . With product already in stores, he had to pull off an unprecedented 11th hour pivot to save the company. He did, in record time, and the experience drove Rob to add the “pre-pivot” to the Machine Method.
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