It's Always Media Thursday: With special guest Mary Keane-Dawson

In the latest It's Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes are back for another irreverent take on a a week in the digital media and marketing industry.

After an unusual departure into a serious discussion on European regulation, it's back to more reliable ground for IAMT including WhatsApp industry communities, Digital Leading Ladies, preparations for Cannes, and Zoe Ball.

We're joined this week by special guest Mary Keane-Dawson. 

Mary was one of the first interviewees in our original 50 Over 50 series, recently relaunched on NDA, we discuss the industry's need to increase its focus on this sector. And how a lack of understanding of different demographics is letting down brands in their ability to properly build relationships with all consumers.