The SportsGrad Podcast #228: Journey to Chief Content Officer at SailGP with Melissa Lawton
Google: How do I work close to the action in the sports industry all over the world?
A: Follow Melissa Lawton’s career journey.
If you’ve ever wondered what it’s like to work in the social and broadcast side of sport, you’ll love this chat with the Chief Content Officer of SailGP, Melissa Lawton.
Learn how Melissa’s career started at the Sydney Olympics, took her to India, China, Austria with Redbull, New York with Meta, and now London.
So many lessons on growing new audiences, working in TV, grabbing new opportunities, insights into SailGP, and much more.
Melissa’s experience:
- Chief Content Officer at SailGP in London
- Head of Production Meta (Facebook/Instagram) based in NY
- Head of Live Red Bull TV based in Salzburg
- Senior Producer Commonwealth Games based in New Delhi
- Producer and Sports Programming Manager Beijing Olympic Games
- Manager Sports Programming and Producer Sydney Olympics Games
- Sports Journalist The Age Melbourne
- Producer V8 Supercars Network Ten Sydney
- 2002 FIFA World Cup in Japan
We cover:
(04:56) - SG Community Update
(09:51) - An introduction to SailGP
(20:09) - Melissa's Career Journey
(40:54) - The skills needed to be the Chief Content Officer at Sail GP
(46:02) - Newsletters recommended by Melissa
(55:40) - Ask SportsGrad
Additional episodes you might enjoy:
#50 - Finn Bradshaw (ICC) - How cricket.com.au was built
#148 - Andrew Ryan (FIBA) - How to sell sports media rights
#171 - David Pryles (Hockey Australia) - How to make an immediate impact as the new CEO
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This episode is brought to you by Deakin University, the Official Education Partner of The SportsGrad Podcast. Find out why their Master of Business in Sport Management is not one of, but the best one in Australia ranked at #1 at www.deakin.edu.au
Thanks for listening! You’re all legends.
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