Greetings, SuperFriends, Join us for an engaging conversation with Nir Eyal as we explore the science behind building habit-forming products and strategies for controlling your attention. Nir will guide us through the key concepts from his bestselling books "Hooked" and "Indistractable," explaining how companies can design products that benefit users and help individuals break free from distractions. We'll discuss the difference between habits and routines, the potential drawbacks of using the "addiction" label, and the importance of time-boxing as a productivity tool. Whether you're a designer, entrepreneur, or someone struggling with focus, this episode will provide you with practical tools to enhance your life and work. -Collin Jewett