The Garage: Tools For Retail Media Innovation The Future of Media Through Optimizations and Personalization
On this week’s episode, our hosts take a trip down to Miami for POSSIBLE, a marketing event focused on the collision of people, culture, business & ideas. During the expo, they sat down with Oz Etzioni, CEO & Co-founder at Clinch and Michelle Weiskittel, head of media, creative and operations at Albertsons Media Collective to discuss adtech organizations are adapting to changing technologies and consumer needs.
They also discuss how advertisers and RMNs can create even more personalized ad experiences and how do we futureproof the industry ensuring longevity for RMNs and advertisers.
Timestamps:
- 00:04:13 – Overview of Clinch
- 00:08:19 – The Role of AI in Retail Media
- 00:13:04 - Elevate Your Retail Media Strategy With AI
- 00:29:45 - Sustaining Retail Media Growth and Future-Proofing the Industry
Learn how to elevate your retail media strategy with AI: https://www.adweek.com/partner-articles/elevate-your-retail-media-strategy-with-ai/
Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective
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