Ryan Wallman is back to talk about his first book Delusions of Brandeur. He's compiling his most powerful pieces of the Internet to put into a compendium dedicated to puncturing the pretensions of marketing. We discuss why the industry is so serious about itself and how this hurts it, the copy-writing community, and self-deprecation.
You can find Ryan here: http://twitter.com/dr_draper.
His book website is here: https://www.delusionsofbrandeur.com/
The Kickstarter for the “Strategy Is Your Words" book is live until December 4 http://bit.ly/strategykickstarter
Sweathead, A Strategy Podcast