Side Hustle School
Ep. 3035 - STORY: Frozen Yogurt Dog Treats Are No Barking Matter
Apr 23, 2025
06:04
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Quick takeaways
- The couple successfully created a pet-friendly frozen yogurt treat by addressing health concerns with traditional dog ice cream alternatives.
- Their journey involved overcoming production challenges and reliance on persistence, which ultimately led to significant sales growth and retailer partnerships.
Deep dives
Innovative Frozen Treats for Dogs
A couple from Colorado created a successful side hustle by developing frozen yogurt treats specifically designed for dogs, called The Bear and the Rat. They were inspired by their pets and aimed to provide a healthier option over traditional ice cream, which is unsuitable for dogs. Starting from their home kitchen, they tested the market successfully at local farmer's markets, earning over $100 in sales each weekend. After navigating early challenges in production and gaining exposure through a Shark Tank appearance, they managed to secure distribution with major retailers, eventually achieving over a million dollars in sales.
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