Join us in this episode of It Takes A Village with Delina Medhin where we sit down and talk to Feven and Helena Yohannes, twin sisters and Co-Founders of 2•4•1 Cosmetics. This interview shows our shared love for our Eritrean culture and the similarities in growing up first generation in the United States.

Listen in as Feven and Helena tell us their birth story in a refugee camp in Sudan, immigrating to the United States, and growing up in Rochester. They share their twin-sense stories from getting a terrible feeling when one got into an accident, and being beside each other while Helena gives birth. The unconditional love and support they get from each other and their family is truly inspirational. We also dive into starting 2•4•1 Cosmetics, where the name came from, being self-funded, overcoming challenges during the pandemic, having Bobbi Brown as a mentor, and manifesting their Oprah moment where they earned spots on Oprah’s Favorite Things List in both 2020 and 2022

Whether you are listening for awareness or just love founder stories, you know this episode is for you. Tune in to this week’s episode and be inspired with Feven and Helena’s commitment to empowering women through beauty, one eyeliner at a time.

Learn more about Feven and Helena:

Feven and Helena Yohannes are the Co-Founders of 2•4•1 Cosmetics, an effortless and clean beauty brand that embodies confidence, kindness, and integrity. The privately-owned company, which they launched together, quickly carved out its niche in the beauty industry, earning spots on Oprah’s Favorite Things List in both 2020 and 2022. Today, 2•4•1 Cosmetics is available at major retailers such as Bloomingdale’s, Amazon, and QVC.

Originally from Eritrea, the twins were born in a refugee camp in Sudan and immigrated to the United States at the age of two through the American Refugee Resettlement Program. Feven earned her degree in Media & Communications with a minor in Art History from Hobart & William Smith Colleges, while Helena studied Government and Sociology at Skidmore College. Now based in Los Angeles, where their company is headquartered, Feven enjoys interior design and cooking plant-based meals, while Helena is in her girl mom era raising her little girl, Arsema and listening to audiobooks. Both are deeply committed to empowering women through beauty, one eyeliner at a time.

Connect with Feven and Helena:

@241cosmetics @thereal_Feven @thereal_Helena

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