Your Digital Marketing Coach with Neal Schaffer

Is Your Social Media Dashboard Holding You Back? Here’s What I Found

13 snips
Jun 3, 2025
Social media dashboards may be holding brands back. With the explosion of short-form video, outdated tools just won’t cut it anymore. The discussion reveals how modern dashboards can streamline content management and enhance strategies. Personal insights showcase the transformation experienced after switching tools, ultimately saving time and improving post quality. For those seeking effective engagement, it’s a wake-up call to assess and adapt their social media management approach!
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ADVICE

Reassess Your Dashboard Fit

  • Regularly reassess whether your social media dashboard fits your current posting habits.
  • Keep your tools aligned with your evolving content types, like short-form videos.
INSIGHT

Shift Toward Native Content

  • Platforms favor native videos and images over link posts to keep users engaged.
  • This shift explains why link-based content often underperforms on social media.
ANECDOTE

Manual Scheduling on Strategic Platform

  • Neal manually schedules posts on LinkedIn to use native features missing from dashboards.
  • He avoids dashboards for his key platform to leverage its strategic capabilities fully.
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