Nico Chu is a very accomplished senior executive from the global IT corporate ranks. He has held senior global roles with companies like Expedia and Orbitz. His last corporate role was successfully helping to navigate Orbitz through their $1.5bn acquisition by Expedia.
His new venture, Sinorbis, is a software business helping western (well, non-Chinese) companies market themselves into the enormous Chinese market. China has 720m internet users, which is one quarter of the world's internet population. Broadly speaking they love western goods and services. However it's very difficult for those brands to get their message delivered behind the Great Chinese Firewall in a way that resonates. Sinorbis has built software and associated services that is helping with this.
Nico has a great story. And is a shining example of someone coming from the corporate world to make a significant splash in the startup world. (Also, sorry for my Barry White voice - got whacked with a bug just before this was recorded.)
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