Describing the variety of what you do — being a multipotentialite or multi passionate business...

“I’m hoping that I can find a way to weave things together in a way that makes sense, resonates with buyers, feels enjoyable, and generates income.” — a client said.

“That’s a lot of pressure on yourself,” I thought.

Who says you need to weave all your interests together in a way that makes sense to anyone else, except for yourself? (You can have the most complicated vision of your work, as long as it makes sense to you.)

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What if being financially successful — and happy in your work — doesn’t require the integration of your various interests?

For example, your introductory statement. Maybe you’re struggling to fit your entire catalog of passions into a short statement for your social media profile, or the bio at the bottom of your articles, or when someone introduces you on a podcast.

What if you let go of any sort of perfection in that statement?

There is a big difference between an intro statement, versus the descriptions of your various offerings.

Your intro statement can be broad, inspiring, and short. It makes you feel good, and it gives a quick taste to the reader of what kind of person you are. But if you try to make it communicate exactly what you do (and the variety of things you do!) then you are giving yourself unnecessary pressure.

How can you fit the brilliance of your infinite potential into a few words? Plus, the fact that you keep evolving!

Let your intro-statement be a long-term project. Re-visit it every now and then, making a change here and there. Over the years, let it morph until you are really happy with it. And even so, it will still keep evolving!

Please don’t give yourself the pressure of coming up with such a statement before you get started with creating your services or marketing your products. You don’t need a perfect statement for your website (you might not even need a website!) nor for your social media.

Instead, you can have many different offerings, such as coaching packages for various kinds of client issues, an eventual catalog of online courses, workshops, etc.

“If I’m feeling discombobulated in my content, then won’t those who read it feel that way too?”

Most of the time, people will read your content on social media — and on social media, readers are used to a huge diversity of content. What about people who read your content via email newsletter? In their email inbox they are also accustomed to a large variety of topics. These days, people are used to — and prefer — variety. As long as your content is true to you, it will form in people’s minds a more whole picture of you, over time. As long as you share what thoughts are true to you, people sense your authenticity, and your ideal audience will like you more.

In the lifetime of your business, you will have many offerings — sometimes simultaneously.

For example I offer a different online course almost every month, and have a catalog of courses people can buy anytime.

Another coach might offer coaching for different challenges, each one being a different package a client could buy.

Again, there’s no need to try to make your entire business or brand described in one short thing — people aren’t buying your whole business. They buy one thing at a time. If you have a website, simply send different audiences to different pages on your site!

Potential clients or buyers are looking at the description of the specific offering in front of them, the specific thing you’re selling. They aren’t making a decision based on your overall description of yourself.

Each offering can have its own clarity: Who is that specific...

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