In this episode of The Long Game podcast, I’m diving deep into understanding human nature and behavior, and learning how we can apply it in our digital businesses. Ever heard of the Hawthorne Effect? Well, applying this century-old observation will change your approach to online courses and memberships for the better.

The Hawthorne Effect came from studies of behaviors in the workplace from nearly a century ago. It refers to the phenomenon where individuals behave better and improve their work when they know that they are being observed or watched. But this is only good in the short term. Over time, mental attitudes, proper supervision, and informal social relationships experienced in the workplace proved to be the key to improved productivity.

“When we dig in and we find the data backing up our claims, it opens up a whole new arena of confidence in our approach.” – Sandra Scaiano

How can we apply these studies in developing our courses and programs, and in all aspects of our business? 

Here are 3 practical steps:

• Establish a system of accountability
• Keep in touch 
• Track progress

“Value is not more time online. Value is helping your students move through the material.” - Sandra Scaiano

By leveraging our knowledge of the Hawthorne Effect and other behavioral studies, content and program creators can make sure they develop a dynamic learning environment that empowers and encourages participants to finish their goals and succeed. Understanding human behavior is key to driving engagement and maximizing the impact of our online offerings. It’s when we know, understand, and apply that we get to improve what we produce and keep playing the long game.

Important Links:

https://www.library.hbs.edu/hc/hawthorne/anewvision.html#e

https://www.verywellmind.com/what-is-the-hawthorne-effect-2795234

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